Mine opening identity material
When it comes to coal mines, imagery usually springs to mind that is big, bold and blunt. But when developing an identity for Xstrata’s Mangoola Coal Mine, we decided to challenge convention and create something unexpectedly subtle and delicate. The name Mangoola has indigenous Australian origins, and is thought to mean ‘place of the black cockatoo’. This was the image that served as inspiration for our identity. Black served as the key colour for all Mangoola’s launch materials, from the finely foiled and etched collateral to the intricate laser-cut invitation. The result was striking, dynamic and elegant.