Rethinking residential property marketing

Written by Justin Smith

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Helping Mirvac Residential illustrate their difference.

 

During strategic interviews with key Mirvac Residential experts, we uncovered insights about what makes Mirvac Residential Properties really different.

 

We identified a set of narrative themes and created engaging headlines and stories. We then conceived and wrote a set of guidelines to assist the Mirvac Residential Marketing teams and partnering development agencies, to educate them on the new defined difference.

 

These were no ordinary guidelines. The guide was a set of tools to encourage design thinking and assist workshopping ideas. To encourage readers to re-think traditional methods and ideas. With pages for sketching, ideating, collaborating and tearing up. The format was purposefully ‘anti guidelines’ – not ‘telling’ the readers, but a narrative to inspire ideas and empower innovation.

 

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