Your brand needs to get Vertical Video

by Justin Smith

Waking up to the news today that Instagram has officially launched IGTV  (their answer to longform video) was pretty darn exciting for us at End of Work.

Its a natural extension for our award winning film division – telling stories about your brand, now in full-screen, vertical videos (or flip your phone for widescreen) which can be up to an hour long. An alternative to Youtube for connecting with your customers.

We offer brand film and brand documentary packages to get your brand vertically connected to your audience.

Here are the details.

  • Videos are full screen and vertical

  • Video length is 15 seconds to 60 minutes (The full 60 minutes is currently only available to larger accounts or verified accounts. Everyone else has a limit of 10 minutes.)

  • Users can watch inside the Instagram app or on the IGTV app

  • Videos play automatically for users upon opening the IGTV app

  • Creators can add “swipe up” call-to-actions on videos

  • Within the IGTV app, users have the option to browse between “For You,” “Following,” “Popular,” and “Continue Watching” tabs

  • Engagement: users can like or comment on videos, or send videos to friends in Direct

  • Your brand has its own channels, like YouTube (and anyone can be a creator)

  • Videos can be uploaded to the IGTV app or the web

  • Videos on IGTV can also be uploaded to Facebook Watch

  • File size: up to 3.6GB

  • File type: .MP4

  • Video size: 9:16

  • As of launch, no advertising options are available, but Instagram says it eventually plans to make sure popular video creators are able to make money from their efforts

Check out our Instagram TV channel click here 

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