Waking up to the news today that Instagram has officially launched IGTV (their answer to longform video) was pretty darn exciting for us at End of Work.
Its a natural extension for our award winning film division – telling stories about your brand, now in full-screen, vertical videos (or flip your phone for widescreen) which can be up to an hour long. An alternative to Youtube for connecting with your customers.
We offer brand film and brand documentary packages to get your brand vertically connected to your audience.
Here are the details.
Videos are full screen and vertical
Video length is 15 seconds to 60 minutes (The full 60 minutes is currently only available to larger accounts or verified accounts. Everyone else has a limit of 10 minutes.)
Users can watch inside the Instagram app or on the IGTV app
Videos play automatically for users upon opening the IGTV app
Creators can add “swipe up” call-to-actions on videos
Within the IGTV app, users have the option to browse between “For You,” “Following,” “Popular,” and “Continue Watching” tabs
Engagement: users can like or comment on videos, or send videos to friends in Direct
Your brand has its own channels, like YouTube (and anyone can be a creator)
Videos can be uploaded to the IGTV app or the web
Videos on IGTV can also be uploaded to Facebook Watch
File size: up to 3.6GB
File type: .MP4
Video size: 9:16
As of launch, no advertising options are available, but Instagram says it eventually plans to make sure popular video creators are able to make money from their efforts.