ESV is a leading business advisory and accounting firm based in Sydney. With the business offering a diverse range of services End of Work were engaged to clarify their offer and centre ESV’s brand around a core idea.

After a series of interviews and workshops we proposed that ESV’s main objective was to ‘help businesses on their journey’, working closely with owners to resolve issues and seize opportunities along the way. Thinking this through it made sense that the longer ESV are on this journey with their clients the more they understood the complex inner working of their clients business. This informed to the image treatment with a series of illustrations produced exploring the idea of depth and layering. These illustrations along with an extensive photographic library formed the basis of the new visual identity which was rolled out across a myriad of print and digital applications.