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Looking beyond insurance.
SureSave is a travel insurance brand distributed through travel agents. With increasing pressures from e-commerce and credit cards offering complimentary insurance, a new brand and proposition was needed to remain competitive and maintain growth.
Our solution was to create value for the travel agent. We recommended a shift in brand positioning around ‘world assistance’ and a proposition based on travel specialisation, heritage and knowledge. This allowed SureSave to be the advocate for supporting travel agents, maintaining their relevance through ‘value add’ knowledge, tools and service excellence.
In addition to delivering greater engagement and increased brand equity, we achieved significant value for the travel agent by increasing their knowledge; in turn increasing value to travellers and their trust. As a result, 74% of Australian travellers view agents as a ‘trusted source of travel and safety advice’ – a 20% increase since rebrand.