Vics Meat Office fitout

The Embassy of Meat

Vic’s Meat is Australia’s leading distributor of premium quality meat to the restaurant and food service industry sitting at the juncture between this country's premier primary producers and their urban gastronomic counterparts. 

Here in the ‘Embassy of Meat’ we pay homage to the carnivore

We imagined the new Vic’s Meat headquarters in Sydney’s Mascot as the ‘Embassy of Meat’, a rich, textured and resonant office with deep Australian roots. Being part office, part showroom, part film set and part playground to Australia’s top culinary minds it is quite literally where paddock meets plate. We took our cues from the way an embassy crafts a language that proudly conveys one’s cultural identity within a foreign environment. In the ‘Embassy of Meat’ we champion agrarian Australia and celebrate the elegant pragmatism found in traditional rural buildings. Simple construction techniques and beautiful, honest, robust natural materials are the hallmarks of the space. Timber, particularly native Australian spotted gum, is used extensively throughout, reflecting the Australian vernacular. Marble and soft woven fabrics, rich full grain leathers are paired against hard surfaces to reflect the tonal range of the Australian landscape.

Collaborating again with our close friends Those Architects to bring the space to life we also worked extensively with a number of local craftspeople and artists commissioning custom furniture and designing completely bespoke pieces to reinforce the idea. Here in the ‘Embassy of Meat’ we pay homage to the carnivore. A bespoke boardroom table is emblazoned with oversized portraits of the beasts on the menu: a cow, a pig, a sheep and a chicken skull. Milking stools were hand made and printed with layers of historical imagery, family photographs and cuts of meat. Collaboration zones make use of butchers hooks to hang work in progress and specially commissioned wallpaper-come-pinboard lines the walls in the library. And then there is the life-sized bull guarding the entrance. We worked hard to pay respect to the craft of butchery and instil a sense of pride with the staff. Vintage butchery tools and obscure artefacts from Vic’ Meats colourful history are treated as art and given pride of place throughout the space.

The Vic's Meat office fitout has been shortlisted in the Workplace Design category of the 2016 Australian Interior Design Awards. See more here.

Vic's Meat Office by End of Work_Foyer
Vic's Meat Office by End of Work_Stairs and Stools
Vic's Meat Office by End of Work_Kitchen
Vic's Meat Office by End of Work_Boardroom Table
Vic's Meat Office by End of Work_Wallpaper
Vic's Meat Office by End of Work_Library
Vic's Meat Office by End of Work_Furniture
Vic's Meat Office by End of Work_Artwork
Vic's Meat Office by End of Work_Gazeebo opening